Privacy Policy

Optimizely Privacy Policy

Optimizely "the App” provides A/B testing and personalization services to merchants who use Shopify to power their stores. This Privacy Policy describes how personal information is collected, used, and shared when you install or use the App in connection with your Shopify-supported store.

Personal Information the App Collects

When you install the App, we are automatically able to access certain types of information from your Shopify account:
Customer data - This includes information about your customers including their names, email addresses, and order history. This data is used to provide the Service, and to operate the App.
Product data - This includes information about the products you sell through your store, including product names, descriptions, images, and prices. This data is used to provide the Service, and to operate the App.
Order data - This includes information about the orders you receive, including the products purchased, the time of purchase, and the customer who made the purchase. This data is used to provide the Service, and to operate the App.
Shop data - This includes information about your store, including the name, URL, and location of your store. This data is used to provide the Service, and to operate the App.
Other data - This includes information about your store visitors, including their IP addresses, web browser details, time zone, and information about the cookies installed on the particular device. This data is used to provide the Service, and to operate the App.

How Do We Use Your Personal Information?

We use the personal information we collect from you and your customers in order to provide the Service and to operate the App. Additionally, we use this personal information to:
Communicate with you;
Forward the appropriate information to the Optimizely service;

Sharing Your Personal Information

We share your Personal Information with Optimizely, Inc. for the purpose of providing the Service. We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@impress.store